Focuz Groups |
 |
Team i2i makes use of focus groups to gather input, feedback and one-to-one interaction with the potential consumer/audience. The data collected is important to talk to your target-group before releasing a product/service to test if the ideas will work in the actual market conditions.
It is quick, economical and relatively easy to organize. They are very cost effective in terms of gathering primary data and are very much time efficient.
